LEGIT PINOY
Made in the Philippines Week
August 16-18, 2019 (Friday-Sunday)
11:00am to 10pm
IL Terrazo Mall, Scout Madrinan corner Tomas Morato, QC (near Timog, QC)
Schedule of Activities:
August 16, 2019 (Friday)
5pm Ribbon Cutting/Opening Program
6pm Blogger's, Vloggers & Influencers Conference
August 16-18 (Friday to Sunday)
Mall Hours 11am to 10pm
Upper Ground Floor (UGF)
Show case of Made in the Philippines Products
Lower Ground Floor (LGF)
Filipino Inventors Society Exhibit
August 17, 2019 (Saturday)
2:00pm Paint Session with Q Art Circle
August 18, 2019 (Sunday)
6:00pm Filipiniana Fashion Show by
Kimi Go, Danna Santiago & Anna Felix
7:00pm Filipiniana Pet Fashion Show by Shopawhoulique
#LegitPinoy2019
#LegitPinoy
#MadeInThePhilippines2019
#MadeInThePhilippines
LEGIT PINOY!
MADE IN THE PHILIPPINES WEEK
Press Release
LEGIT PINOY: In celebration of made in the Philippines Products Week
August 16-18, 2019 (Friday-Sunday) Il Terrazzo Mall, #305 Tomas Morato Ave., corner Sct. Madriñan, Brgy. South Triangle, Quezon City
QUICK FACTS ABOUT THE LEGIT PINOY: MADE IN THE PHILIPPINES PRODUCTS WEEK
1. What is LEGIT PINOY: MADE IN THE PHILIPPINES PRODUCTS WEEK?
The Legit Pinoy: Made in the Philippines Products Week is a celebration that aims to showcase the very best of genuine Philippine-made products and services, as well as highlight the ingenuity and talent of Filipino manufacturers, inventors and entrepreneurs. It is typically characterized by bazaars, tours, exhibits, and product expos. Lectures, seminars and forums, as well as film screenings and concerts by Filipino artists, are also held as part of the celebration.
The Made in the Philippines Products Week was a byproduct of the National Economic Protectionism Association (NEPA)’s long-running campaign to promote economic nationalism and help foster public confidence in Philippine-made products.
2. When is the Made in the Philippines Products Week?
The Made in the Philippines Products Week was initially celebrated on August 11, 1936 by virtue of President Manuel L. Quezon’s Proclamation 76 and was subsequently amended by Manuel Roxas via Proclamation 52 series of 1948, which changed the date of the Made-in-the Philippines Products Week on February 7-13. The celebration has been changed numerous times during the past 70 years. As of now, the Made in the Philippines Products Week is celebrated on August 17-23, by virtue of President Fidel V. Ramos’ Proclamation 1041 series of 1997.
3. Who celebrates Made in the Philippines Products week?
By law, every Filipino is mandated to celebrate Made in the Philippines Products Week, especially schools, government offices and other institutions.
Historically, the Made in the Philippines Products Week enjoyed wide popularity and patronage among the people, especially during the 1950’s when Filipinos all over the country supported the exhibits as it afforded them the opportunity to get acquainted with Filipino products and companies. More importantly, the exhibits became an expression of nationalism among Filipino consumers.
The peak of the exhibits coincided with the golden era of Philippine manufacturing during the 1950’s decade. The “nationalist laws” and President Garcia’s Filipino First policy engendered a pro-Filipino businessman environment that saw the blossoming of the Filipino entrepreneur.
Moreover, when President Garcia amended the Roxas Proclamation thru Proclamation 483 declaring the last seven days of February as Philippines Products and NEPA Week and issued Proclamation 678 designating June 13- November 19 as NEPA National Products Contests in 1960, he effectively lengthened the celebrations, which served to boost its fame among the people.
4. Why should we celebrate the Made in the Philippines Products Week?
Economic independence is an integral part of nation-building, hence the need to promote economic nationalism, or the spirit of Tangkilikan among Filipinos.
It is necessary to reaffirm the Filipino’s identity and national pride amidst the onslaught of foreign products through the consistent patronage of Filipino products, therefore the necessity to reinvigorate the production and distribution of Filipino-made products.
Simply put, patronizing Filipino-made products is an act of nationalism. Thus, celebrating Made in the Philippines Products Week is a source of national pride for all Filipinos.
Likewise, generating greater support and patronage of Filipino products will contribute to the growth and development of local companies and manufacturers, which will in turn produce more employment opportunities.
5. How come the Made in the Philippines Products Week isn’t as popular now as it was before?
The influx of imported goods and services during the last few years has led to the propagation of “Stateside” mentality among Filipinos, in contrast to the nationalist consciousness as exemplified in NEPA’s “Tangkilikin and Sariling Atin” slogan. This paradigm shift has led to the gradual decline of interest in celebrating the Made in the Philippines Products Week.
Despite this, many Filipino firms and businesses continue to push for the production, distribution and consumption of locally-made products and services.
6. ARE THERE ANY EFFORTS DONE TO POPULARIZE THE MADE IN THE PHILIPPINES WEEK?
Certainly. In an effort to raise awareness and increase support for the patronage of Philippine-made products, NEPA, with the help of local government units (LGU), academic institutions and concerned groups and organizations, has spearheaded a campaign to revitalize Filipino industries and manufacturers.
NEPA’s pioneering efforts in promoting Philippine-made products paved the way for similar campaigns by various groups such as the Federation of Filipino-Chinese Chambers of Commerce and Industry, Inc (FFCCII)’s BUY PINOY! MOVEMENT and the PROUDLY PINOY CAMPAIGN.
Some schools and universities also continue to celebrate the Made in the Philippines Products Week. Selected provinces and cities across the archipelago also initiated their own campaigns for the promotion of local goods, such as Naga City’s Naga Smile Program, Iloilo’s Buy Ilonggo Campaign and QUEZON CITY’S BUY QC-MADE PRODUCTS MOVEMENT. However, it must be noted that the above mentioned initiatives are limited in scope and coverage, with varying in time frames.
7. WHAT CAN I DO TO HELP?
Everybody can take part in this worthwhile campaign. Manufacturers, traders and budding entrepreneurs can take part in trade exhibits and product expos while academics, students and experts can help organize lectures and seminars to promote Philippine-made products.
Even an ordinary citizen can do his or her part to propagate economic nationalism and the spirit of Tangkilikan by posting and sharing relevant videos, images and documents on social networking sites and other multimedia platforms. Of course, consistently patronizing and supporting locally-made products can contribute towards the revitalization of the Made in the Philippines campaign.
